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Rihanna-designed sneakers propel Puma???s sales

Posted by K.D Lean Inc. on February 18, 2016 at 11:55 PM

Pop star Rihanna is helping Puma turn sneakers into gold.

 

The German sportswear maker saw a 40 percent increase in US sales of its women’s shoes last year, one analyst said — a gain largely attributed to the September debut of the singer’s Creeper line of shoes.

 

The line sold out in hours, Puma said.

 

The company followed up the hot-selling line with the November roll-out of Rihanna’s Eskiva line.

Modal Trigger

Rihanna in one of her creationsPhoto: Reuters

 

Overall, US sales of women’s athletic shoes grew 8 percent last year, meaning Puma left rivals Nike, Adidas, Reebok and Under Armour in the dust, the analyst said.

 

It also underscores the success of Puma’s plan to focus on women to take market share away from its larger rivals.

 

Rihanna has become a Puma brand ambassador and creative director.

 

“We believe that the future is female,” the company said when announcing its fourth quarter results on Thursday.

 

Not that the other brands have been ignoring females; all have been marketing to women for decades.

 

Adidas just hired the former chief executive of Lululemon Athletica, Christine Dey, as a strategic adviser.

 

“But Puma has been much more successful in a very short time than many of their competitors,” analyst Matt Powell of NPD Group pointed out.

 

Rihanna is the most marketable celebrity endorser in the pop culture universe, outshining the wattage produced by Beyoncé, J. Lo and Khloe Kardashian, according to NPD.

 

Puma doesn’t seem to be altering its focus.

 

It just clinched a deal with Kylie Jenner to be its brand ambassador for its spring and summer women’s campaign.

 

In fact, the Jenner announcement created a bit of a feud in the famous family.

 

Jenner’s brother-in-law, Kanye West, has a deal with Adidas and promised the world in a tweet that Jenner would stick with the “family brand.”

 

The popularity of the Rihanna lines and the overall growth of athleisure apparel may signal an “anti-heel movement” according to Wendy Liebmann, chief executive of WSL Strategic Retail. “There were a lot of flats on the runway this year.”

 

Rihanna Postpones 'Anti' Tour Dates

Posted by K.D Lean Inc. on February 18, 2016 at 11:55 PM

Following her Grammy performance cancellation from a bout with bronchitis, several dates of Rihanna's Anti tour, initially scheduled to begin at the end of February, have been postponed.

 

Eight dates have been rescheduled on Rihanna's tour, including stops in San Diego, Houston, Austin, Dallas, Atlanta, Phoenix, New Orleans and Oakland and San Jose, Calif. A source in San Jose tells Billboard that the second show on the tour -- set for Feb. 28 at the SAP Center and moved to May 8 -- was having production problems and the show wouldn't be ready in time, which has been known for a couple of weeks. The show was headed for a sellout.

 

Rihanna's rep confirmed to Billboard that "production delays" were behind the postponement.

 

Rihanna Announces 2016 Tour with Travi$ Scott, Big Sean & The Weeknd

 

The tour will now begin on March 12 in Jacksonville, Fla.; see the full list of rescheduled dates below, with the new dates bolded.

 

The singer will head out on her global trek in support of her eighth studio effort Anti. Rapper Travis Scott will be her plus-one for the North American leg while Big Sean and The Weeknd will join her for the European stint.

 

Billboard has reached out to reps for Rihanna for comment.

 

March 12 - Jacksonville, FL, Jacksonville Arena

 

March 13 - Tampa, FL, Amalie Arena

 

March 15 - Miami, FL, American Airlines Arena

 

March 18 - Nashville, TN, Bridgestone Arena

 

March 19 - Cincinnati, OH, U.S. Bank Arena

 

March 20 - Charlotte, NC, The Time Warner Cable Arena

 

March 22 - Washington, DC, Verizon Center

 

March 23 - Buffalo, NY, First Niagara Center

 

March 24 - Auburn Hills, MI, Palace of Auburn Hills

 

March 26 - Hartford, CT, XL Center

 

March 27 - Brooklyn, NY, Barclays Center

 

March 30 - Brooklyn, NY, Barclays Center

 

April 2 - Newark, NJ, Prudential Center

 

April 3 - Philadelphia, PA, Wells Fargo

 

April 5 - Quebec City, QC, Centre Videotron

 

April 6 - Montreal, QC, Bell Centre

 

April 7 - Montreal, QC, Bell Centre

 

April 9 - Baltimore, MD, Royal Farms Arena

 

April 10 - Boston, MA, TD Garden

 

April 13 - Toronto, ON, Air Canada Centre

 

April 14 - Toronto, ON, Air Canada Centre

 

April 15 - Chicago, IL, United Center

 

April 18 - Winnipeg, MS, MTS Centre

 

April 20 - Edmonton, AB, Rexall Place

 

April 21 - Calgary, AB, Scotiabank Saddledome

 

April 23 - Vancouver, BC, Rogers Arena

 

April 24 - Seattle, WA, KeyArena

 

April 27 - Salt Lake City, UT, Vivint Smart Home Arena

 

April 29 - Las Vegas, NV, Mandalay Bay

 

April 30 - Las Vegas, NV, Mandalay Bay

 

May 1* - Phoenix, AZ, Talking Stick Resort Arena

 

May 3 - Los Angeles, CA, Forum

 

May 4 - Los Angeles, CA, Forum

 

May 6* - San Jose, CA, SAP Center

 

May 7* - Oakland, CA, Oracle Arena

 

May 9* - San Diego, CA, Viejas Arena

 

May 13* - Dallas, TX, American Airlines Center

 

May 14* - Austin, TX, Frank Erwin Center

 

May 15* - Houston, TX, Toyota Center

 

May 17* - New Orleans, LA, Smoothie King Center

 

May 18* - Atlanta, GA, Philips Arena

 

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